Kirkwood Direct

Direct Mail Data Services Printing Interactive Fulfillment
Interactive - Kirkwood Direct - Boston Direct Mail Marketing

PURLs and GURLs - Kirkwood Direct - Boston Direct Mail Marketing

Personal and General URLs: Lead Your Audience to Your Offer

Kirkwood Direct offers clients the option to add customized URLs which provide a greater incentive for response and increased conversion rates. We can create a general URL (GURL) that sends your respondents to a landing page that is common to all, or we can create a personalized URL (PURL), which sends your respondents to a page that is auto-filled with data specific to each individual respondent.

These customized landing pages provide an opportunity for you to fully present your offer or to ask for more information, as with a survey. If a response is required, we can set up automatic pages that can be generated with confirmations or a thank you.

GURLs and PURLs provide an enhanced multi-channel approach and are a great way to bring your offline audiences that receive a direct mail campaign online.



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