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Prospect Seeker - Kirkwood Direct - Boston Direct Mail Marketing

Prospect Seeker - Kirkwood Direct - Boston Direct Mail Marketing Prospect Seeker - Kirkwood Direct - Boston Direct Mail Marketing

Prospect Seeker: Taking the Guesswork Out of List Selection

Kirkwood Direct’s Prospect Seeker helps companies of any size target only the most highly qualified prospects for effective direct mail campaigns. Prospect Seeker is a web-based analytics program that creates finely tuned, targeted mailing lists that can improve response rates by anywhere from 7% to 15%.

Prospect Seeker puts the power of predictive modeling – previously an intensive, complex, and cost-prohibitive initiative -- in the hands of any direct marketer, no matter how small the campaign.

By utilizing your own customer list, Prospect Seeker generates a detailed demographic profile of what your customers look like. Prospect Seeker then builds an automated response model of the unique attributes why your customers purchase from you, and a report that shows you how many “look-a-like” prospects are in your defined geography.

What used to be a costly endeavor – is now free – including the profiles, models, and reports with our Prospect Seeker service.

Prospect Seeker - Kirkwood Direct - Boston Direct Mail Marketing

As you’ll see, Prospect Seeker:

  • Eliminates the guesswork out of list selection.
  • Creates new prospects that look like your purchasing customers.
  • Delivers better results through more accurate targeting.
  • Improves the ROI of your campaigns.
  • Brings the power of advanced scoring models to every campaign.
  • Enables you to get demographic profiles and predictive models for free.

What you’ll get with Prospect Seeker:

  • A profile report summarizing the detailed demographic data of your customer list.
  • A model report identifying the unique characteristics that makes new prospects more likely to respond to your message.
  • Plus, targeted lists and counts of how many new prospects are in your geographical area.

 

 

 

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